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  • Holographic installations Projection installations Interactive installations

    Interactive solutions

    The modern advertising market is dynamic, constantly moving and developing. Special attention is now given to interactive technologies that allow advertising campaigns to be more presentable, effective, and to optimize costs within a short period of time. Modern interactive devices are characterized by their ability to interact with consumers. This attracts a significant audience and increases the level of trust.

    What is the secret of interactivity?

    Personal communication is important for any consumer, but an employed staff member cannot always provide the necessary information, and communication with them is not always what is needed to attract customers. Regular promoters are not as effective, and their work is much more costly. You will need to spend money and time on training, salaries, and the employee will require breaks, rest, and could get sick. No one can guarantee their correct attitude toward the client. It is not uncommon for the relationship between the promoter and the customer to turn negative, which leads to a poor attitude toward the company and its products.

    Projection advertising is free of such shortcomings. All information is provided in the most accurate amount, it is timely, and the customer does not have to wait for their turn. Interactive systems allow the user to independently choose what they would like to know, and the bright, dynamic image is pleasant and well perceived. Interactive systems do not need rest or sleep, they do not require a salary to be paid, and only a one-time payment is required for purchase or rental. Later, new content may need to be recorded, or a preventive inspection may be necessary. But the main advantage lies in the novelty of the equipment and its expanded functionality.

    Interactive video systems are original and attractive to users; they do not cause negativity. Research shows that approximately 70-80% of visitors stop by such stands to familiarize themselves with and study the information. The feature of interactivity is that special sensors track all the movements of the visitor, and the system begins active work when a person enters its field of view. For example, the interactive promoter starts "speaking" when the customer approaches, i.e., a sense of personal interaction is created.

    As practice shows, it is important for any customer to have personal interaction with the system. One touch, and the screen displays exactly the information needed. As a result, the audience grows, sales increase, and the promotion of a product or brand becomes quick and less costly. These are significant advantages that should not be overlooked.

    What is interactive advertising?

    To enable the equipment to interact with the user, motion sensors are used. The product range is extensive, including interactive refrigerators, showcases, walls, interactive floors, virtual bars, and promoters. What unites them is that the image is projected by a special projector, any surface can serve as a screen, and the installed motion sensors and control unit ensure interaction with the user.

    To make the equipment work effectively, individual content is recorded. This is a crucial stage, so professional training is necessary. The user can easily and casually bring the required information to the screen. Many of the world's largest companies and corporations have already fully appreciated the benefits of using interactive systems.

    Advantages of interactive systems

    The company "Gefest", whose branch is located in Baku, offers its clients only profitable innovations. The advantages of the modern equipment offered are:

    Wide product range

    Today, "Gefest" offers a variety of models for implementation. One of the popular new products is the interactive bar and refrigerator. These devices will be relevant in entertainment venues and catering establishments. They attract attention, allow the owner of a club, bar, or salon to optimize staff costs, while improving the quality of service. The virtual ibar has a multitouch screen, where the required information is displayed. Similar to the ibar is the interactive table, which has a convenient tabletop in the form of a touch screen.

    Video walls and panels are also of interest to the audience. They are offered in a wide range of models, characterized by bright and realistic images. A representative of this group of equipment is the interactive wall, which is increasingly used not only for presentations and exhibitions but also for forums, theatrical, and concert performances.

    Interactive installations, while new to the market, have already firmly established themselves as one of the leading tools in the advertising industry. Try them in action, the results will impress you!