Augmented Reality
Do you need modern equipment that can bring your company into the top three leaders? Do you need to ensure an excellent level of comfort for consumers while optimizing advertising campaign costs? Then augmented reality is an excellent option for implementation.
What does this development represent? It is designed specifically to create a virtual space that is as close as possible to reality. The system is modeled by a computer, and 2D and 3D images are superimposed on data from a video camera. As a result, incredibly realistic content is created. The augmented reality technology is ideal for presenting new cars, jewelry, gadgets. A three-dimensional model is created on a large screen, pleasant to the eye. How is this possible? Simply place a brochure or a regular photograph of a car in front of the camera, and within seconds, the image will appear on the large screen.
How does the system work?
Augmented reality technology offers a wide range of possibilities. It is one of the most attractive technologies for audiences today. Customer engagement increases, while all expenses can be optimized. To make the system work properly, the following elements are used:
- Visual identifiers, known as markers;
- A camera that captures the markers for subsequent transmission to the computer for processing;
- Licensed software for data processing, combining the virtual model with the real object.
In practice, the system is simple and convenient to use. It is necessary to print an image on a sheet of paper or take a ready-made one. Then bring the image in front of the camera and start the special software on the computer for data processing. The marker is recognized, after which a virtual model is created and combined with the real image. The result is an incredibly realistic picture.
Augmented reality is an innovative, unique product. Today, it can be used to achieve several goals:
- For creating extraordinary three-dimensional visualizations;
- For creating augmented reality during exhibitions and presentation events;
- Information can be controlled by gestures, without the need to touch the panel.
Technical Capabilities of the System
The augmented reality system offers a wide range of capabilities that can confidently be considered unique. These capabilities can be applied not only in advertising but also in other fields of activity.
Technical capabilities:
- The product or object is easily recognized even from a regular graphic image. It is enough to use a printed picture or a photograph to recreate a three-dimensional, incredibly realistic model.
- The system has a built-in catalog with about 32,000 items. Individual content is created for each client, and all items fully meet the requirements of the advertising campaign.
- It is possible to work simultaneously with various items and objects.
- All three-dimensional images created by the system can have interactive control buttons, with text complemented by sound and visual information.
- The catalog is easily and quickly updated, with management performed either centrally or remotely.
- A web interface can be used for management.
- The images and models have the highest quality, and this is not affected by the scale. Various options can be used for augmented reality systems.
Content options for operation:
- Multiple people can work simultaneously;
- Marker recognition is performed instantly, and there is the possibility to overlay any character onto a person, which is used not only in design but also in education;
- Animation, sound, and video are selected individually;
- The three-dimensional image receives a high level of detail, i.e., sharpness, color intensity, and realism are at the highest level.
Additional System Functionality
Augmented reality can be equipped not only with basic functionality but also with numerous options. The following are in high demand among clients:
- Cartoon-style content delivery for a more attractive system operation;
- There is the possibility of quick optimization of the technology for web resource operations;
- Special applications designed for augmented reality can be installed and interact with social networks (Odnoklassniki, Facebook, Vkontakte). They can work with operating systems such as WP, Android, iOS.
Advantages of Augmented Reality
The augmented reality system has numerous advantages. The advertising campaign is effective and image-building, meaning it significantly impacts the company's status. The media reach of the audience is substantial, with almost no expenses incurred; you only need to install the equipment, and the results are already visible.
Any competition, with augmented reality, can be turned into a real show. It is an excellent marketing tool that allows businesses to reach previously unattainable heights. Among the advantages, it is worth noting the quick installation, easy use of equipment, and the ability to instantly change content when needed. To fully appreciate all the capabilities of the technology, the augmented reality equipment can be rented under the most favorable conditions. Wishing you significant results and success in business!
| Cost of the Augmented Reality Kiosk A.R.I.S. (USD) | ||||
|
A.R.I.S. License for the Kiosk
|
50 from 3 pcs. - 50 from 10 pcs. - 50 |
|||
| 3D model from |
50
|
|||
| Interactive hints |
50 / each
|
|||
| Interactive video |
50 / each
|
|||
|
Activity animation for performing specific actions -
depending on the complexity of the activity |
50 / each
|
|||
|
Development of a custom scenario using game mechanics, to achieve target indicators
|
from 50
|
|||
| License rental for A.R.I.S. |
50 / day
|
|||
| Cost of the A.R.I.S. Augmented Reality Kiosk (dollar) | ||||
| Description | Price / EUR | |||
|
Showcase W.I.A.R.110* (includes W.I.A.R. license, video wall, controller, simple scenario, customized for the client)
|
50
|
|||
|
Showcase W.I.A.R.155** (includes W.I.A.R. license, video wall, controller, simple scenario, customized for the client)
|
50
|
|||
| W.I.A.R. Controller + W.I.A.R. License |
50
|
|||
| W.I.A.R. License |
50
3 pcs. – 50
|
|||
|
Content development for scenario implementation
for the client
|
from 50
|
|||
|
W.I.A.R. License rental
|
50 / day
3 days – 50
|
|||
| W.I.A.R. Controller rental + W.I.A.R. License |
50 / day
3 days – 50
|
|||
|
W.I.A.R.110 turnkey rental (includes video wall, W.I.A.R. license, W.I.A.R. controller, delivery, installation, setup, and 1 technical specialist during the showcase operation)
|
50 / day
3 days – 50
|
|||
* Includes 2*2 LED monitors with a 55-inch diagonal.
** Includes 2*3 LED monitors with a 55-inch diagonal.
***Additional option, not mandatory.
*Includes video wall with 2*2 LED monitors with a 55-inch diagonal, W.I.A.R. license, W.I.A.R. controller, delivery, installation, setup, and 1 technical specialist during the showcase operation
© “Gefest Projection”
При поддержке I-Russia