Advertising is an industry that must always work efficiently, and for that, new developments should be applied. Today, projection technology is considered effective. It requires special content, which is recorded only by experienced specialists. The manufacturing and commercial company "Gefest" offers services for creating content for projection advertising of various levels of complexity. Professionals participate in the process, for whom the final result is as important as it is for the customer.
How is modern content developed?
What sets modern content apart from other advertising tools? It is a rather complex task that requires careful planning and writing a script. Computer graphics, 2D and 3D animation are used to process content. Potential clients are always attracted to anything new, bright, and impressive. Graphics offer vast possibilities for this. All information is presented in the most convenient form, making the advertisement less intrusive compared to traditional ones.
Only experienced specialists with creative thinking and an unconventional approach are involved in content development. Modern 3D visuals make the advertisement more attractive to the audience, while all expenses can be quickly optimized.
In addition to computer graphics, models are used for recording content. This makes the video more appealing and personalized for the client. Virtual promoters and interactive presenters cannot function without a model. Thanks to their virtual presence, consumers feel like they are being communicated with personally. This builds trust with the client and increases sales volume.
For modern projection advertising, multidimensional animated content is widely used. Besides the advertising sector, it is actively applied in theatrical performances, concerts, and organizing various events.
Content creation from A to Z
The professional team at "Gefest" consists of several departments dedicated to content creation. One of the important ones is the production department, responsible for the following tasks:
Animation and multidimensional graphics, which give content its captivating effect, are created by a special department. The best animators and programmers are involved, and it is the professionals of the computer graphics department who bring novelty and modern features to the filmed content. The work of this department is one of the most complex since the audience's perception of the advertisement depends on visual effects. It must engage, be memorable, and eventually be associated with a specific product.
The marketing department is responsible for shaping the image of the advertised product and promoting it. The company's marketers constantly track the latest trends in the media and advertising world, monitoring societal needs.
One of the unique departments is the creative department. Professionals in this department perform the following tasks:
All of this requires not only specific knowledge but also creative thinking. All departments work in harmony, and only the best specialists are involved in the work.
The Rich World of Modern Content
Types of content:
Advertising videos are short plots that literally work wonders. A team of the best specialists works on their creation, who are experts in human psychology and modern market trends. As a result of watching the video, the consumer forms the opinion that the offered product or service is better than the alternatives.
Viral videos are equally effective. They are created by a team dedicated to viral marketing. Specialists create online games, short video stories, websites, and audio recordings. A viral video works on the principle of consumers' desire to share everything interesting, exciting, and unusual.
A clip is a short artistic plot that allows demonstrating a product or service in a favorable light.
Image videos have a visual targeted impact, and they shape the customer's opinion about the product and the company. Creating image projects helps to solve several tasks:
Such videos allow creating an overall impression of the company, and its image should become easily recognizable to the consumer. No matter what kind of content is selected, it must always be effective. Such success can only be ensured by a team of professionals.