The modern advertising industry is actively implementing and testing new developments and technologies. Old traditional advertising tools are no longer as effective; they are more costly and require significant financial investments. The customer engagement level of traditional methods is low, which creates a need for more advanced methods. A special place in this list is occupied by outdoor advertising, the so-called 3D mapping. This is a multimedia product with an amazing visual effect that can engage a large audience and hold their attention simultaneously.
3D Mapping: How does it work?
3D mapping is one of the most effective outdoor advertising tools. Any object can be used for projection; it doesn't necessarily have to be a building or another architectural structure. Decorations, cars, and other surfaces can be used as a base for projection. The technology has tremendous potential, and many companies around the world have fully appreciated it. Various surfaces can be used for image projection, but one of the most impressive and effective is architectural lighting. Such technology can have a stunning impact on the audience, and its benefits have been proven with thousands of consumers.
Results:
The demand for products increases, and this can be noticed shortly after the advertising campaign starts;
There is an option to subscribe for news and ongoing promotions;
During the event, sales of the advertised product increase sharply, and the result is not short-term.
Today, 3D mapping is used for:
Projecting images onto room walls and building facades;
Exhibition stands;
Decorating stage designs;
Organizing various promo tours;
Designing events of various orientations, such as public city festivals, corporate events;
Presenting new projects;
Branding.
How does 3D mapping work? Pre-recorded content is projected onto a surface, creating an excellent light show that attracts crowds of people, many of whom record and post videos online. There's no need to put effort into spreading the necessary information – the audience will do it themselves!
Modern projection advertising has become a real trend in the media industry. 3D mapping is not perceived by the audience as annoying and tiresome advertising, but as a bright and engaging show that people want to attend. It is this subconscious influence on the consumer that makes the entire advertising campaign effective and cost-efficient.
Types of 3D Mapping
The 3D mapping used today in advertising and media may have several variations. This allows you to choose the right tool that best meets the needs of an organization. Today, the following types of 3D mapping are distinguished:
Interior – a type of advertising designed for indoor use. When creating video lighting, the size of the space, lighting level, and color requirements are considered. The content is created individually for each advertising campaign. The effect is not as large-scale as on the street, but the visual experience remains quite impressive.
Architectural video lighting is one of the largest types, and such light shows always attract a large audience. The content is developed carefully, and only the best specialists are involved. Considering all conditions allows for a highly effective show, demonstrating incredibly realistic video effects. The audience may feel that individual elements of the building are moving on their own, but this is simply the result of a coordinated team effort and skilled work.
3D mapping for small objects. This type of lighting is specially designed for small architectural forms or interiors, such as stage lighting or exhibition stand decorations.
A special type of 3D mapping is used for events, promotions, and presentations. It is the simplest option, though its effectiveness remains high.
Capabilities of 3D Mapping
The technology is intended for those who are not afraid to use the latest achievements and innovative technologies in their activities. It opens up vast opportunities for businesses to solve a wide range of tasks. A company that applies such technology attracts more attention and its name is always on people's minds. A well-designed building lighting positively impacts the company’s image and enhances its reputation. Advertised products and services become more popular, and the number of target customers increases rapidly.
The costs of holding the show remain optimal, the event attracts an audience, people start talking about it, and they want to see it again. The main advantages include brand promotion, expanding the target audience, and increasing profitability to previously unreachable levels. The cost of installation consists of various parameters, but the expenses remain optimal.
Creating a 3D mapping system includes developing a campaign concept, writing a script, filming the video that will be shown, recording the sound accompaniment, and setting up the equipment for further work. To try out the equipment in action, you don’t have to buy it. It is possible to rent all the components. Our consultants will answer any questions regarding equipment rental, help you choose a model, and record the appropriate content.
3D mapping is a trend in the advertising and media industry that allows any company to get ahead, leaving its competitors far behind.
