Projection installations are the result of years of research, immense work, and extraordinary thinking by many specialists. Today, equipment based on projections is actively used in the advertising, media, and entertainment industries. It quickly pays for itself and contributes to a rapid increase in profits.
What is projection technology and how exactly does it work?
It’s not as complicated as it may seem at first glance. For effective operation of the equipment, a whole system of projectors or a single projector and a screen with reverse or direct projection film are used. For some models of projection devices, no films are used; the light beam from the projection device is directed onto a flat surface. This could be the floor, wall, or ceiling. The image can also be projected onto the facade of a building, resulting in an incredibly attractive and colorful light show that draws the intense attention of a large audience. Agree, not every object can provide such an effect.
To make the system work properly, the involvement of experienced specialists is required. They develop quality content, create necessary effects, and select sound accompaniment. The system requires a projector, a surface onto which the image will be projected, an audio system, and possibly a projection film. Installation doesn’t take much time but may require calibration for the device to interact with the user.
Projection installations offer enormous opportunities for the advertising industry. They are gradually improving, refining, and expanding, providing vast possibilities for business growth.
Virtual promoter for product promotion
In recent years, projection advertising has gained new momentum. Installations are beginning to be used not only for advertising campaigns but also for entertainment purposes. One of the developments that the "Gefest" specialists are rightfully proud of is the virtual promoter. What makes this technology interesting? The virtual promoter is a simulation of a live employee. It is a special transparent showcase with a human-shaped screen. When turned on, a realistic image of the promoter appears on the screen, and they begin talking about a product or service. Simultaneously, graphical and text data can be displayed. Typically, a simple or branded stand is installed. The image of the person is projected full-length or waist-high. The system turns on when the user approaches, using special motion sensors.
The unique feature of the virtual promoter is that only the projected image remains in the field of view, and the natural light is absorbed by the screen. As a result, only a clear image of the person remains. The audio system delivers synchronized sound, making it seem as though the promoter is directly communicating with visitors. To ensure the image is bright and clear, a special reverse projection film is used. It is produced only by the best companies in Europe. Today, we offer different options for such films, and their choice depends on the specific usage conditions.
Dynamic promoter is a variant of the virtual one. The system enables direct interaction between the equipment and the person. Any required content can be displayed on the showcase, usually enough with graphics and text. Special sensors and interactivity provide a real opportunity to communicate with the image. Does this seem like science fiction to you? Then it’s worth checking the equipment in action by consulting with the specialists at "Gefest".
Projection showcases and mapping shows
Projection showcases are an unusual combination of a regular glass showcase and an installation. Any glass can be turned into a bright screen in just a few minutes, which immediately attracts attention. For this, the glass surface is thoroughly cleaned, and a special projection film is applied to it. A projector and control unit are then installed nearby, after which the system can be turned on. Content is recorded in advance for broadcasting. This could be a promo video, slideshow, logo, simple image, and other interesting options. Studies show that within the first few hours of using a projection showcase, profits increase significantly. Projection showcases are one of the most promising advertising directions today.
For image advertising, mapping shows are also relevant, where the light projection flow is directed onto the facade of a building. This not only brings the building to life but also attracts a truly huge audience. Such technologies are appropriate during holidays, citywide events, or for presenting a new product. The costs are optimized, and the effect exceeds all expectations.
Features of projection systems
Projection advertising is a promising area for business development. Every year, developers offer new options, but the prospects for use remain unchanged:
Modern projection technologies are an excellent alternative to traditional devices that no longer offer the same efficiency and results. All the latest innovations can be explored at "Gefest".
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